Create efficient mobila app to manage personal finances in order to get a mortgage.
As a result I have mined and analized data to define target audience characteristics, prepared lo-fi mockups for usability testing and hi-fi prototype with front-end code.
Lead UX/UI Designer
Sketch, Invision, Supernova, React Native, Social Searcher DB, Similarweb, Semrush, Alexa, Ubersuggest, Mentionlytics etc.
In order to learn about the users and create consistent persona as well as customer journey I've had to mine data about them to know who they are - their gender, age, interests, social media they use, topics they are interested in, brands they love, jobs they do, websites they visit etc.
I have designed entire user experience - starting from lo-fi mockups to test them with real users. Based on the usability tests I've then designed hi-fi prototype with coded components